Joe MatthewI have been speaking to our old friend Joe Matthew, who I used to work with. He has been very busy working in the online marketing, search industries. He has been focussing on online conversions, that is converting a visitor to a buyer - much like the focus in a retail store. I wish him well in a challenging and ever changing industry. 

Joe has also recently just also launched an affiliate system of which I am quite interested in. An affiliate program is designed to use the word of mouth concept in a way that can be beneficial for both the advertiser and the person making the recommendation. So if you are looking at affiliate programs or just curious, check out Joes affiliate program on his website - and if you have any further questions ping him an email or instant messenger - I'm sure he'll be happy to help.